Startup · $25m raised
Melbourne, VIC
Every investor coverage indicates participated in a round EQL raised.
| Investor | Rounds | Invested |
|---|---|---|
| 20VC | Unnamed stage | - |
| AirTree Ventures | Unnamed stage | - |
| Family office of Michael Rubin | Unnamed stage | - |
| Insight Partners | Unnamed stage | - |
| Michael Rubin's family office | Unnamed stage | - |
| Sam Kroonenburg | Unnamed stage | - |
| Zinal Growth | Unnamed stage | - |
Companies EQL acquired or merged with, per published coverage. Buying a company is not investing in one: nothing here counts in the deals column.
| Name | Role | Sources |
|---|---|---|
| Patrick Donelan | Chief Technology Officer · Founder | Forbes Australia, SmartCompany, Startup Daily |
| James Boysons | Chief Revenue Officer (former) · Founder | Startup Daily (Thu 20 Aug 2026), bowerlabs.ai, Ten13, Forbes Australia, SmartCompany, Startup Daily (Tue 12 Apr 2022) |
| Andrew Lipp | CEO · Founder | Startup Daily (Thu 14 Apr 2022), SmartCompany, Startup Daily (Tue 12 Apr 2022) |
Stories naming EQL. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
Bower, an Australian startup, has closed a $2 million pre-seed round led by TEN13 with Admiralty Capital Group, Edale Capital and angel backers, funding ambient AI that captures laboratory work as structured research records.
Ten13 led Bower's A$2m pre-seed round for a voice-first AI assistant that helps scientists capture lab observations hands-free, founded by a four-person team with backgrounds at Microsoft, Google and Atlassian.
Also Startup Daily
SmartCompany reports Side Stage Ventures has completed a $15 million first close of its debut fund, backed by founders of Airtasker, Linktree and Go1 plus LocalGlobe, targeting $30 million and already backing early startups.
Profile of EQL, an Australian hype-commerce platform founded by ex-Google staff, which powered the Nike x Tiffany sneaker launch and previously received early backing from AirTree.
Techboard's monthly roundup cataloguing April 2022 Australian startup funding: megadeals, seed rounds, grants and crowdfunding, nine acquisitions, several ASX listings, and venture firms' fund news.
Melbourne startup EQL raised A$25 million led by Insight Partners and AirTree Ventures, with angels and family offices participating, to grow sales teams and improve its product-launch platform.