VinoMofo rejects most wine it tastes. It's the key to its success
Forbes Australia profile of wine e-tailer Vinomofo: CEO Justin Dry on its 95% rejection rate, $90m annual turnover, a shelved 2021 float, and its whisky side business.
Co-founder and Joint CEO, Vinomofo
| Role | Organisation | Sources |
|---|---|---|
| Co-founder and Joint CEO | Vinomofo | Forbes Australia, SmartCompany (Wed 22 Apr 2026), SmartCompany (Fri 21 Aug 2020), dearinassociates.com, nurtureher.com |
Stories naming Justin Dry. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
Forbes Australia profile of wine e-tailer Vinomofo: CEO Justin Dry on its 95% rejection rate, $90m annual turnover, a shelved 2021 float, and its whisky side business.
Grant Arnott's Click Frenzy and Power Retail have entered liquidation and receivership, drawing warm public messages from e-commerce peers; Tanarra Capital, which invested in 2016, no longer holds a stake.
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Vinomofo and Adore Beauty are reportedly preparing ASX listings, Vinomofo tipped at a $300 million valuation. The article recalls Vinomofo's 2017 $25 million raise and Kate Morris's earlier 60% stake sale to Quadrant Private Equity.
Podcast episode in which the publisher's host interviews Vinomofo co-founder Justin Dry about building the wine business from an Adelaide garage, its revenue run rate, and lessons for expanding internationally.
Nurture Her speaker page profiling Vinomofo's chief executive, covering the wine e-commerce firm's growth since 2011, overseas expansion, a US partnership and industry awards.