Startup · $5.2m raised
Sydney, NSW
Every investor coverage indicates participated in a round Longtail UX raised.
| Investor | Rounds | Invested |
|---|---|---|
| Global Retail Brands | Unnamed stage | - |
| Investec | Unnamed stage | - |
| Woolworths | Unnamed stage | - |
Companies Longtail UX acquired or merged with, per published coverage. Buying a company is not investing in one: nothing here counts in the deals column.
| Name | Role | Sources |
|---|---|---|
| Andreas Dzumla | co-CEO · Founder | Startup Daily, SmartCompany |
| Will Santow | co-CEO · Founder | Startup Daily, SmartCompany |
Stories naming Longtail UX. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
Woolworths and four international grocers are behind global venture fund W23 Global, each putting in US$25 million, with Ingrid Maes as CEO. The original Australian W23 fund backed Eucalyptus, All G Foods and Longtail UX.
SmartCompany reports SEO startup Longtail UX raised $2.25 million from Woolworths' W23 and Global Retail Brands, recalling earlier raises led by Investec and backed by Andrew Bassat and Sean Larcombe amid surging e-commerce demand.
Also Startup Daily
Analysis arguing that despite eye-catching raise headlines during COVID-19, deal counts fell sharply in early 2020, with experts citing portfolio protection, pipeline deals rushing to close, and media amplification.