Startup · $21.2m raised
Sydney, NSW
Every investor coverage indicates participated in a round Pendula raised.
| Investor | Rounds | Invested |
|---|---|---|
| EVP | Unnamed stage | - |
| MA Financial Group | Unnamed stage | - |
| MA Growth Ventures | Unnamed stage | - |
| Octopus Ventures | Unnamed stage | - |
Companies Pendula acquired or merged with, per published coverage. Buying a company is not investing in one: nothing here counts in the deals column.
| Name | Role | Sources |
|---|---|---|
| Alex Colvin | CEO and Founder | Forbes Australia, SmartCompany, Startup Daily (Mon 2 Aug 2021), Startup Daily (Tue 19 Feb 2019), thebusinesstimes.com.au |
| Greg Cullen | Chief Revenue Officer | thebusinesstimes.com.au |
| Yann Burden | Chief Growth Officer | thebusinesstimes.com.au |
Stories naming Pendula. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
Profile of Pendula, whose AI-driven platform personalises upselling for telcos and insurers, as it prepares a takeover offer for ASX-listed Whispir, whose board urged rejecting Soprano Design's bid.
Weekly roundup of eight Australian startups together securing $149 million: One Model, SafetyCulture, Hysata, Pendula, Marqo, Medigrowth, Curiious and Zena Sport, spanning HR analytics, safety tech, hydrogen, AI, medicinal cannabis, VR and sportstech.
Also Startup Daily·thebusinesstimes.com.au·Startup Daily·Startup Daily·SmartCompany·SmartCompany·Forbes Australia
Sydney customer-messaging startup Pendula raised $6.75 million, exceeding its April target, in a round led by MA Financial Group with existing backer Equity Venture Partners, funding overseas expansion and platform analytics.
Two Sydney startups raise funding: Rockmelon secures $3 million from angels for international expansion, while Pendula raises $3.5 million led by Equity Venture Partners, which also recently closed a $35 million fund.
Sydney VC firm Equity Venture Partners closed a $35 million second fund for early-stage B2B software, having already backed four startups, while Investec reached a $45 million first close on its emerging companies fund.