Investor · 4 deals
Melbourne, VIC
Every published round Platform Advisory took part in, and every parcel of existing shares it bought off another holder. Deals we hold but haven't published yet are not counted.
| Company | Stage | Announced | Amount | Role | Alongside | Sources |
|---|---|---|---|---|---|---|
| EatClub | Series A | 19 May 2025 | $18.2m | Participant | Startup Daily (Mon 23 Feb 2026), SmartCompany (Mon 23 Feb 2026), Forbes Australia (Thu 23 Oct 2025), SmartCompany (Fri 23 May 2025), Startup Daily (Mon 19 May 2025), SmartCompany (Mon 19 May 2025), Forbes Australia (Mon 19 May 2025), CoAct Capital portfolio, Gandel Invest portfolio | |
| Foodbomb | Series A | 5 Aug 2021 | $4.5m | Participant | SmartCompany (Tue 19 Oct 2021), SmartCompany (Wed 1 Sep 2021), Startup Daily | |
| CartonCloud | Unnamed stage | 2021 | $12m | Participant | Startup Daily (Tue 22 Nov 2022), SmartCompany, Startup Daily (Mon 7 Feb 2022), Startup Daily (Tue 1 Feb 2022), techbusinessnews.com.au, Business News Australia, MA Financial Group portfolio | |
| CartonCloud | Unnamed stage | 2017 | $1m | Lead | Startup Daily, techbusinessnews.com.au, Business News Australia |
Companies Platform Advisory has backed in a published round, and companies whose existing shares it bought off another holder.
| Company | What it does | First invested | Rounds | Led |
|---|---|---|---|---|
| CartonCloud | 2017 | 2 | 1 | |
| EatClub | 19 May 2025, Series A | 1 | 0 | |
| Foodbomb | 5 Aug 2021, Series A | 1 | 0 |
Fund closes reported for Platform Advisory, as distinct from the investments it has made.
Companies Platform Advisory has backed that another company then bought. An exit for the holding, not a deal Platform Advisory did.
| Name | Role | Sources |
|---|---|---|
| Paul Tontodonati | Director | Startup Daily |
| Thomas Petrakos | Founder | techbusinessnews.com.au, Business News Australia |
Stories naming Platform Advisory. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
Weekly roundup of seven Australian startup raises, led by Airwallex's Series F, plus EatClub, Kite Magnetics, Termina, Preve, Foremind and Liveheats.
Also Startup Daily
Australian dining discounts platform EatClub has secured Series A backing with Co:Act Capital leading, to support its London expansion and product development; Gandel Invest, Marbruck and Platform Advisory also took part.
Also Forbes Australia·Startup Daily·SmartCompany·SmartCompany·Startup Daily·Forbes Australia
Gold Coast logistics software firm CartonCloud has banked $12 million from MA Financial to fuel its US and Canadian push, alongside recollections of a 2017 $1 million raise and a government grant.
Also Startup Daily·techbusinessnews.com.au·Startup Daily·SmartCompany·Startup Daily
Produce marketplace Foodbomb has raised a A$4.5 million Series A from EVP, Athletic Ventures, Aura Ventures, Tahmedia and Platform Advisory Partners, funding expansion into Brisbane and a doubling of staff.
Also SmartCompany·SmartCompany
Trivia-based marketing platform QuizJam closed an oversubscribed $810,000 round at a $5 million pre-money valuation, drawing Ian Green's family office and Ned Coten alongside existing shareholders, with Platform Advisory Partners managing the raise.