Venture Partner, SecondQuarter Ventures · angel in 4 deals
Every published round Sam Kroonenburg took part in, and every parcel of existing shares it bought off another holder. Deals we hold but haven't published yet are not counted.
| Company | Stage | Announced | Amount | Role | Alongside | Sources |
|---|---|---|---|---|---|---|
| Firmable | Series A | 4 Aug 2026 | $14m | Participant | Startup Daily (Wed 5 Aug 2026), Startup Daily (Fri 6 Mar 2026), SmartCompany (Fri 6 Mar 2026), Startup Daily (Mon 2 Mar 2026), SmartCompany (Mon 2 Mar 2026), AirTree Ventures portfolio | |
| Firmable | Seed | Oct 2023 | $9m | Participant | Startup Daily (Fri 6 Mar 2026), SmartCompany (Fri 6 Mar 2026), Startup Daily (Mon 2 Mar 2026), SmartCompany (Mon 2 Mar 2026), SmartCompany (Tue 2 Dec 2025), SmartCompany (Fri 3 Nov 2023) | |
| Askable | Series A | 2023 | $22m | Participant | SmartCompany, Startup Daily, AirTree Ventures portfolio | |
| EQL | Unnamed stage | 12 Apr 2022 | $25m | Participant | SmartCompany (Wed 28 Jun 2023), Techboard, Startup Daily (Thu 14 Apr 2022), SmartCompany (Tue 12 Apr 2022), Startup Daily (Tue 12 Apr 2022), AirTree Ventures portfolio |
Companies Sam Kroonenburg has backed in a published round, and companies whose existing shares it bought off another holder.
Fund closes reported for Sam Kroonenburg, as distinct from the investments it has made.
Companies Sam Kroonenburg has backed that another company then bought. An exit for the holding, not a deal Sam Kroonenburg did.
Stories naming Sam Kroonenburg. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
Startup Daily reports Airtree has extended its Frontier founder residency to San Francisco, dangling uncapped US$250,000 SAFE notes at expat Aussie and Kiwi founders; its Sydney edition hosts alumni of major local tech firms.
Melbourne AI advertising startup Cuttable raised $5.7 million at a doubled $100 million valuation, expanding to New York amid growing US demand.
Weekly roundup detailing eight trans-Tasman raises totalling A$373.3 million, headlined by Halter's Series E, spanning quantum computing, biomanufacturing, robotics, adtech and agtech, plus a recalled $2 billion founder exit.
Also Startup Daily
Adtech firm Cuttable has banked $5.7 million at a doubled $100 million valuation, adding Airtree, Glitch Capital and an angel to existing backers, and is heading to New York on growing American demand.
A weekly roundup detailing new funding rounds for six Australian startups: Lyka, PlasmaLeap, Firmable, Veyor, Lumonus and Future Minds Network, with investors and round details.
Firmable, which sells AI sales-intelligence tools, has banked a $14 million Series A with Airtree leading, plus angel money from Sue Morphet, Sam Kroonenburg, Martin Hosking and Rob Phillpot, to fund a US push.
Rampersand's December newsletter leads with its $2m pre-seed investment in Cor, maker of the Obi AI avatar coach, plus trend retrospectives, tech news, portfolio updates, community events and a job ad.
Leigh Jasper keynotes SmartCompany's February 2026 startup event in Melbourne; the profile recalls his Aconex journey to an Oracle sale, Firmable's seed raise and his venture fund roles.
Roundup of five Australian raises totalling $85 million: National Renewable Network's Series A, plus Syenta, Cuttable, SprintSuite and Bitwise Agronomy, with lead investors and expansion plans for each.
Melbourne adtech firm Cuttable has added $4.5 million to its seed round with Square Peg leading, taking total backing to $10 million and valuing the business at $44.5 million ahead of its US push.
Also Startup Daily·SmartCompany·Startup Daily·SmartCompany·Startup Daily
Glitch Capital, a new $50m vehicle led by Leigh Jasper and backed by exited unicorn founders, has completed its first deal, backing Melbourne edtech firm Cadmus.
Square Peg's half-year letter to investors reviews 2024: $146m invested, $220m returned via five exits, fund value up to $3.25bn, plus portfolio raises at Rokt, Constantinople, Exodigo, Cuttable and Supabase.
Square Peg's half-year investor letter reviews 2024: portfolio growth, $220m returned across five exits, a Rokt secondary at a $3.5bn valuation, and recent raises at Constantinople, Exodigo, Cuttable and Supabase.
Also Square Peg Capital portfolio·SmartCompany·Startup Daily·SmartCompany·Australian FinTech·Forbes Australia·Dealroom·Dealroom
Brisbane market-research software firm Askable, self-funded since 2017 by a father-son duo, has announced a $22m Series A led by AirTree at a $100m valuation, with Skip Capital and founder angels backing it.
Also SmartCompany
Weekly roundup of three Australian raises: adtech firm Cuttable's seed round, Fundabl's equity round and SeenCulture's funding, naming investors, plus new Cuttable co-CEOs and a board appointment.
Square Peg announces its participation in Cuttable's AU$5.5 million seed round. The AI-powered advertising platform was founded by Jack White, Ed Ring and Sam Kroonenburg, and already works with major Australian brands.
Also Square Peg Capital portfolio·SmartCompany·Startup Daily·SmartCompany·SmartCompany·Startup Daily·SmartCompany·Startup Daily·SmartCompany·Startup Daily·LaunchVic
Weekly roundup covering nine Australian startups' new capital totalling $40.5 million, across solar, quantum computing, marketing tech and crowdfunding, plus a look back at Aconex's $1.6 billion Oracle sale.
Also SmartCompany·SmartCompany·SmartCompany·SmartCompany·Startup Daily·SmartCompany·Startup Daily·Wholesale Investor
Secondaries fund SecondQuarter has reached an $83m first close on its second vehicle, aiming past $100m, with founder-angels and Minderoo among new backers; its portfolio includes past sales of ActivePipe and A Cloud Guru.
Also Techboard·Startup Daily
A Cloud Guru co-founder Sam Kroonenburg joins SecondQuarter Ventures as venture partner as it closes $100 million for fund two; the piece also recalls A Cloud Guru's sale to Pluralsight and Moxiwork buying ActivePipe.
Also Techboard·Startup Daily
Melbourne startup EQL raised A$25 million led by Insight Partners and AirTree Ventures, with angels and family offices participating, to grow sales teams and improve its product-launch platform.
A year-in-review of Startup Daily's most-read 2021 stories, recalling major Australian tech exits including A Cloud Guru, Afterpay and Sweat, Canva's soaring valuation across three raises, Zero Co's crowdfunding record, and new VC funds.
Weekly roundup covering ANZ trade sales including A Cloud Guru's multibillion-dollar sale, several Australian raises, Tenacious Ventures' agritech fund close, Xero and Cochlear appointments, and global deals such as Etsy buying Depop.
Also SmartCompany
Pluralsight is acquiring Melbourne cloud-training firm A Cloud Guru in an undisclosed deal rumoured at a billion dollars. The article recalls A Cloud Guru's 2019 raise, AirTree's participation, and its 2019 purchase of Linux Academy.
Also SmartCompany
Cloud training startup A Cloud Guru raises $US33 million in a round led by Summit Partners, with AirTree Ventures and returning backer Elephant joining, to fund hiring and product expansion.
Melbourne cloud training startup A Cloud Guru raised US$33 million (A$47m) from Summit Partners, Airtree Ventures and existing backer Elephant to expand its team and platform.
Also SmartCompany·Startup Daily·SmartCompany·SmartCompany·Startup Daily·Startup Daily·SmartCompany