Company
Sydney, NSW
Every investor coverage indicates participated in a round The Iconic raised.
Companies The Iconic acquired or merged with, per published coverage. Buying a company is not investing in one: nothing here counts in the deals column.
| Name | Role | Sources |
|---|---|---|
| Mareile Osthus | CCO (former) | Startup Daily (Fri 24 May 2024), Startup Daily (Fri 24 May 2024) |
| Joanna Robinson | Chief Marketing Officer | Mumbrella |
| Adam Jacobs | co-founder/MD (former) | Rampersand (Mon 13 Apr 2026), Rampersand (Wed 3 Dec 2025), Forbes Australia (Mon 13 May 2024), Aura Group, Alberts Impact Ventures, SmartCompany (Fri 23 Feb 2024), Jelix Ventures, Aura Ventures, SmartCompany (Tue 20 Feb 2024), Startup Daily, Forbes Australia (Mon 19 Feb 2024), Australian FinTech |
| Gary Zurnamer | Content & Partnerships Lead (former) | Our Innovation Fund |
| Vonne Lombard | Director of Brand and Market Engagement | Mumbrella |
| Margot Balch | Founder | SmartCompany (Mon 17 Apr 2023), Women's Agenda, SmartCompany (Fri 17 Feb 2023), Startup Daily (Thu 16 Feb 2023), Startup Daily (Tue 23 Feb 2021) |
| Andrew Poole | General Manager of Sports (former) | SmartCompany |
Stories naming The Iconic. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
Melbourne corporate card startup Archa has raised $11 million in equity plus a $50 million debt facility to grow its business credit card platform, backed by The Fintech Fund and several local executives.
Also Australian FinTech
Rampersand's April newsletter: an essay on AI services startups, model releases from Anthropic and Meta, Firmus Technologies' $505 million raise, Dexibit's sale to accesso, plus portfolio jobs, events and market commentary.
Also Dealroom·Cut Through Venture·Startup Daily·SmartCompany·SmartCompany·Forbes Australia·Business News Australia
Rampersand's December newsletter leads with its $2m pre-seed investment in Cor, maker of the Obi AI avatar coach, plus trend retrospectives, tech news, portfolio updates, community events and a job ad.
A legal automation software company has raised more than six million dollars from existing shareholders and a Seattle-based non-dilutive lender, its first institutional backing, to fund international growth and AI product development.
Legal AI platform Plexus has raised more than $6 million, led by existing shareholders alongside Seattle lender Lighter Capital, its first institutional backer, to speed international growth, AI product delivery and hiring.
Global Sisters' Sister Pitch event with Dentsu steered $1m-plus to a dozen Australian ventures led by women; GTAB Parfum, Soni Health and Chocolate On Purpose were standouts, and Google.org funded a 2023 pilot.
Cashrewards has bought Little Birdie, the deals startup backed by Commonwealth Bank that went quiet in May; the piece also recalls Cashrewards' 2017 Smart50 nod, 2020 ASX float, and later takeover by 1835i Ventures.
Also Startup Daily·SmartCompany·Startup Daily·Startup Daily·Startup Daily
Weekly roundup covering seven ANZ startup raises — Bare Funerals, Humii, WeMoney, CLT Toolbox, Clean Slate Clinic, SpatialGPT and Great Wrap — plus LaunchVic's $900,000 into Paul Little's Skalata fund.
Also Startup Daily
Jelix Ventures explains why it joined Hatch's December 2023 funding round, citing the founders' track record, an AI job-matching product, strong customer feedback and a large addressable market.
Aura Ventures explains its seed investment in Hatch, an Australian jobs marketplace for young professionals co-founded by Adam Jacobs and Chaz Heitner, alongside Rampersand, Investible, Jelix Ventures and Alberts.
Also Alberts Impact Ventures portfolio·Aura Group portfolio·Startup Daily·Early VC·SmartCompany·Forbes Australia·SmartCompany·Forbes Australia
Roundup of eight local raises totalling roughly $81.5 million: generative AI, sustainable packaging, VR medical training, optical radar, drinks, preventive health and wholesale retail software.
Also Ten13 portfolio·Startup Daily·Startup Daily·SmartCompany·SmartCompany·Startup Daily·Startup Daily·Startup Daily·Forbes Australia
Twin sisters Sali Sasi and Julie Stevanja have rebranded their bargain-finding app Her Black Book as Wrapd, rolled out a browser version, and raised $1.8 million from returning plus four fresh backers.
Also SmartCompany
Sydney doorstep recycling pickup service RecycleSmart closed an equity crowdfunding campaign on the Birchal platform, collecting just over a million dollars from 965 backers to fund a national rollout beginning with Melbourne.
HR and payroll platform Employment Hero has launched Swag, an app adding an AI-powered jobs board, auto-generated job descriptions and employee benefits to its existing small-business tools.
Employment Hero has launched Swag, an AI-powered hiring superapp for small businesses offering job drafting, candidate matching and employee benefits, putting it in competition with its own backer SEEK.
Guest post by Anna Mackenzie explaining why she and Caitlin, through lady-brains, backed bra tech startup The OneTwo, and urging more women to become angel investors.
Lingerie startup The OneTwo has launched an online bra-fitting platform, founded by Margot Balch and Maria Golushko, backed by Antler and angel investors, aiming to solve badly fitting bras for Australian women.
Profile of lingerie startup The OneTwo, which has launched an online bra-sizing platform. Co-founders Margot Balch and Maria Golushko describe the venture, a Kickstarter sales campaign, and backing from Antler Venture Capital and angel investors.
A launch profile of custom-bra fitting startup The OneTwo, covering its fitting algorithm, sustainability angle, and social mission, and noting earlier backing from Antler and industry angels.
Archangel Ventures' annual review recounts closing its second fund above $32 million, passing $10 million invested in Australian startups, and portfolio raises by Aerotruth, Bare, Trendspek, Pearler and Vively during 2022.
Also Startup Daily·SmartCompany·Startup Daily·Startup Daily·Forbes Australia
Quad Lock co-founder Rob Ward hands the CEO role to former Nike executive Andrew Poole, becoming chief growth officer, as the Melbourne phone-mount maker marks ten years and passes $100 million in sales.
Also SmartCompany
OIF Ventures' note explains why the fund co-led an $8m seed round in video-testimonial software maker Vouch with US-based Stage 2 Capital, profiling the product, founders and go-to-market model.
Corporate-card fintech Archa closed a $24 million pre-Series A round of debt and equity led by Wisr's Anthony Nantes, and secured a new institutional debt facility from Roadnight Capital.
Also Techboard
Weekly roundup covering ANZ trade sales including A Cloud Guru's multibillion-dollar sale, several Australian raises, Tenacious Ventures' agritech fund close, Xero and Cochlear appointments, and global deals such as Etsy buying Depop.
Also SmartCompany
Partner-content profile of lingerie startup The One Two, co-founded by Margot Balch and Maria Golushko, an Antler portfolio company from its June 2020 cohort, preparing a pre-sale launch of personalised bra fitting.