Company
Every investor coverage indicates participated in a round Admation raised.
Companies Admation acquired or merged with, per published coverage. Buying a company is not investing in one: nothing here counts in the deals column.
| Name | Role | Sources |
|---|---|---|
| Darin Lloyd | Founder | Coterie Capital, Future Now Ventures portfolio |
Stories naming Admation. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
Coterie Capital announces it acted as financial advisor to Simple on Simple's acquisition of Automaton, combining the marketing operations businesses; Automaton founder Darin Lloyd comments and client brands are listed.
Future Now Ventures announces that marketing technology firms Automaton and Simple have merged into a combined business operating under the Simple name, with Automaton founder Darin Lloyd welcoming the deal.