Company

Affinity

Nottingham

Investor	Rounds	Invested
No investors recorded yet. Know one?

Who bought Affinity

The transaction that ended Affinity's run as a startup, per published coverage. It closes the funding history too, where it is the ladder's last rung.

Bought by	Kind	Announced	Price	Sources
Canva	Acquisition	Apr 2024	~$380m	techtimes.com, Startup Daily (Fri 17 Apr 2026), Startup Daily (Thu 9 Apr 2026), SmartCompany, Startup Daily (Wed 25 Mar 2026), Startup Daily (Mon 2 Mar 2026), Startup Daily (Tue 24 Feb 2026), Startup Daily (Sat 1 Nov 2025), TechCrunch Venture (Thu 30 Oct 2025), Startup Daily (Wed 18 Jun 2025), Forbes Australia (Wed 18 Jun 2025), Forbes Australia (Tue 30 Jul 2024), Tech Funding News - Australia, TechCrunch Australia, Startup Daily (Fri 24 May 2024), quadrantpe.com.au, Startup Daily (Tue 26 Mar 2024), Forbes Australia (Tue 26 Mar 2024), TechCrunch Venture (Tue 26 Mar 2024), Skalata Ventures

What Affinity bought

Companies Affinity acquired or merged with, per published coverage. Buying a company is not investing in one: nothing here counts in the deals column.

Company	Kind	Announced	Price	Sources
Affinity is not recorded as having acquired anything.

Name	Role	Sources
Ashley Hewson	CEO	Startup Daily (Sat 1 Nov 2025), Startup Daily (Tue 26 Mar 2024), TechCrunch Venture

Coverage

Stories naming Affinity. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.

2 deals

Canva's AI acquisition spree continues, with two more startups from the Stayz founders

Canva has bought AI agent platform Simtheory and marketing software Ortto from the Sharkey brothers, who also founded Stayz — its fourth and fifth purchases this year, prices undisclosed.

Startup Daily Thu 9 Apr 2026 Ortto Simtheory Affinity Canva Cavalry Doohly Fairfax Media Leonardo.Ai Magic Brief Mango.AI Nine Salesforce Ventures Southern Cross Venture Partners Stayz Blackbird Ventures Chris Sharkey Cliff Obrecht

Exit / M&A

Canva acquires software platform Affinity in $500 million deal

Canva has bought creative software maker Affinity, once Serif, for a reported US$380 million (A$582 million), gaining about three million users and a 90-person team and sharpening its position against Adobe.

Forbes Australia Tue 26 Mar 2024 Adobe Affinity Canva Flourish Kaleido Pexels Pixabay SlidesCarnival Smartmockups Cameron Adams

Also Startup Daily·Startup Daily·Forbes Australia·Forbes Australia

Funding announcement

Canva splashes $30m on Melbourne advertising start-up

Design software company Canva has acquired Melbourne adtech firm Doohly for $30 million, a deal that hands windfalls to the startup's founders and shareholders Skalata Ventures and Archangel Ventures.

Skalata Ventures undated Adobe Affinity Archangel Ventures Blackbird Ventures Canva Cavalry Doohly Leonardo.Ai LiquorLand Magic Brief Mango.AI Mitre 10 Mobil Rebel Sport Skalata Ventures Square Peg Capital Sean Law

Also Blackbird Ventures portfolio·Startup Daily·Startup Daily·Startup Daily·SmartCompany·Startup Daily·SmartCompany·SmartCompany·Startup Daily·SmartCompany·SmartCompany·Startup Daily·SmartCompany·Startup Daily·Startup Daily·Startup Daily·Startup Daily·Startup Daily·Startup Daily·Startup Daily·SmartCompany·SmartCompany·Startup Daily·Startup Daily·SmartCompany·Startup Daily·Startup Daily·Startup Daily·Forbes Australia·quadrantpe.com.au·Tech Funding News - Australia·Forbes Australia·Crikey·Forbes Australia·Forbes Australia·Forbes Australia·Women's Agenda·This Week in Australian Startups·techtimes.com·TechCrunch Venture·TechCrunch Venture·TechCrunch Venture

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