Investor · 1 deal
Every published round Brand Fund 2 took part in, and every parcel of existing shares it bought off another holder. Deals we hold but haven't published yet are not counted.
| Company | Stage | Announced | Amount | Role | Alongside | Sources |
|---|---|---|---|---|---|---|
| Aether | Seed | 29 Aug 2025 | $3.4m | Participant | Startup Daily (Fri 29 Aug 2025), Startup Daily (Fri 22 Aug 2025) |
Companies Brand Fund 2 has backed in a published round, and companies whose existing shares it bought off another holder.
| Company | What it does | First invested | Rounds | Led |
|---|---|---|---|---|
| Aether | 29 Aug 2025, Seed | 1 | 0 |
Fund closes reported for Brand Fund 2, as distinct from the investments it has made.
Companies Brand Fund 2 has backed that another company then bought. An exit for the holding, not a deal Brand Fund 2 did.
Stories naming Brand Fund 2. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
Aether, a New Zealand AI presentation startup co-founded by a former TikTok NZ manager, raised NZ$3.8 million in seed backing from Icehouse Ventures and Brand Fund 2 after spinning out of studio New+Improved.
Also Startup Daily