Ledger.

Startup

Cashrewards

Sydney, NSW

Coverage

Stories naming Cashrewards. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.

Unnamed stage $120k

Customer data startup Paperbark signs Unilever brands to tackle ecommerce sales gaps

Paperbark, a Sydney startup helping ecommerce retailers recover lost revenue, was founded by Bryce Antoine and Eli Simic, took $120,000 from Josh Parsons, and has signed Onnit and Olly, two Unilever-owned brands.

Also This Week in Australian Startups

3 deals

Gabby and Hezi Leibovich-backed Fingertip acquired by rival Linktree – and will close

Linktree has bought Melbourne rival Fingertip and will shut it down in 2026, with its cofounders joining; the piece also recaps Linktree's earlier acquisitions and the Leibovich brothers' failed ventures.

Also Dealroom·Forbes Australia

Funding announcement

Cashback platform Cashrewards to close after 11 years

Cashrewards, a shopping rebates platform once bought by ANZ's venture arm, is shutting down and returning member balances. It had earlier acquired Little Birdie, previously backed with $30 million by Commonwealth Bank.

Also Startup Daily·Startup Daily·Startup Daily·SmartCompany·Startup Daily·Startup Daily

Unnamed stage $30m

The one that got away: After paying $230 million for Catch, Wesfarmers is shutting it down

Wesfarmers is closing Catch, the online retailer it bought for $230 million in 2019, citing local ecommerce competition; the story also recalls Catch's venture backers and Little Birdie's $30m stake, pause and rescue.

Also Startup Daily

Funding announcement

Smart50 alumni Cashrewards acquires Little Birdie

Cashrewards has bought Little Birdie, the deals startup backed by Commonwealth Bank that went quiet in May; the piece also recalls Cashrewards' 2017 Smart50 nod, 2020 ASX float, and later takeover by 1835i Ventures.

Also Startup Daily·SmartCompany·Startup Daily·Startup Daily·Startup Daily

Series D+ $458m

Expat Google engineering exec Claire Southey heads home to join ecommerce marketer Rokt

Rokt hires former Google and Amazon engineering executive Claire Southey for its Sydney engineering leadership, with other senior hires, as the ecommerce marketing firm eyes a future public listing.

Also Startup Daily

17 deals

Ignition Lane's Weekly Wrap: Crypto moves, the future of Facebook, VC moat gloats, Zero Co's record week

Weekly roundup reporting Australian raises including Zero Co, MOBI and CipherStash, Cashrewards' takeover agreement, Shebah's collapse, WeWork's NYSE listing, crypto regulation recommendations and SiteMinder board appointments.

Also Australian FinTech·Cut Through Venture·Startup Daily·SmartCompany·Startup Daily·SmartCompany·Startup Daily·Startup Daily·SmartCompany

12 deals

Ignition Lane's Weekly Wrap: Atlassian's win in the Salesforce-Slack deal, Shopify sets new records, Afterpay's US sales are tops

Weekly roundup reporting Salesforce's Slack acquisition, several ASX listings, multiple Australian startup raises, OneVentures' fund tranche close, and international deals including Facebook buying Kustomer.

Also Startup Daily·Startup Daily·Startup Daily·SmartCompany·Startup Daily·SmartCompany·SmartCompany·Startup Daily

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