Fighting wine fraud makes a good Cellr
IoT startup Cellr won government backing to commercialise NFC bottle-cap anti-fraud tech for wine. Its team graduated from Founder Institute; Chris Braine recently attended SA's FOMENT program.
Startup · $150k raised
Every investor coverage indicates participated in a round Cellr raised.
| Investor | Rounds | Invested |
|---|---|---|
| Advanced Manufacturing Growth Centre | Grant | $150,000 |
| Avery Dennison | Accelerator | - |
| Founder Institute | Accelerator | - |
Companies Cellr acquired or merged with, per published coverage. Buying a company is not investing in one: nothing here counts in the deals column.
| Name | Role | Sources |
|---|---|---|
| Chris Braine | Director · Founder | Startup News (WA) (Tue 13 Sep 2022), @AuManufacturing, Startup News (WA) (Mon 9 Mar 2020) |
| Mick Mickel | Director | Startup News (WA) |
Stories naming Cellr. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
IoT startup Cellr won government backing to commercialise NFC bottle-cap anti-fraud tech for wine. Its team graduated from Founder Institute; Chris Braine recently attended SA's FOMENT program.
FOMENT's wine-tech accelerator pilot has picked seven South Australian agtech startups, including blockchain traceability venture ZionTech and festival wine app Dionysus, for bootcamps ending in pitches to an advisory board.