Heston Blumenthal

A VC explains why he backed the new alt-meat startup by Shoes of Prey founder Michael Fox

Aera VC co-founder Derek Handley explains why the firm joined Fable Food Co's seed round, citing the Brisbane shiitake-mushroom meat alternative startup's retail traction, low-carbon product and experienced founding team.

Also Startup Daily·AgFunderNews·SmartCompany·Startup Daily·Techboard·SmartCompany·Startup Daily·AgFunderNews

Heston Blumenthal and Mike Cannon-Brookes back a mushroom ‘meat’ startup by Shoes of Prey co-founder Michael Fox

Shoes of Prey co-founder Michael Fox's mushroom-based meat alternative startup Fable has raised $1.5 million from Blackbird and Grok Ventures, with chef Heston Blumenthal to serve its products in his restaurants.