Principal, Square Peg Capital

Jethro Cohen

Roles

Role	Organisation	Sources
Principal	Square Peg Capital	Dealroom, Square Peg Capital (Mon 7 Apr 2025), Missing Perspectives, Square Peg Capital (Tue 23 Jul 2024), Square Peg Capital (Tue 23 Jul 2024), Square Peg Capital (Tue 23 Jul 2024), Square Peg Capital (Mon 17 Apr 2023), Square Peg Capital (Thu 23 Dec 2021)

Coverage

Stories naming Jethro Cohen. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.

Seed $8m

Alloy raises $8M seed to help engineers debug robot fleets with AI

Robotics AI startup Alloy has banked an $8m seed at an $80m valuation, led by Square Peg with Blackbird, Airtree and Skip Capital back again; funds earmarked for engineering hires and growth in the US.

Dealroom Tue 11 Aug 2026 Advanced Navigation Alloy Technologies Eucalyptus AirTree Ventures Anthropic Blackbird Ventures Carbon Robotics Halter OpenAI Skip Capital Square Peg Capital Tesla Waymo Jethro Cohen Joe Harris

News

The race to enterprise context: Enterprise change management in an AI-native world

A Square Peg investor reflects on interviews with automation veterans, arguing that winning legacy enterprise customers for AI tools hinges on human factors, politics and budget dynamics rather than technology alone.

Square Peg Capital portfolio Mon 7 Apr 2025 Lorikeet Mindverse Square Peg Capital Dr Jamie Hall Jethro Cohen Lucy Tan Steve Hind

Funding announcement

Constantinople co-founder Di Challenor on the power of grit and how she pulled off the largest seed round raise in Australia

Interview with Constantinople co-founder Di Challenor on her banking career and the record $32 million seed round she and Mac Duncan raised from Square Peg, Airtree and Great Southern Bank.

Exit / M&A

Square Peg Investor Letter Half Year Report 30 June 2024

Square Peg's half-year letter reports US$187 million distributed via the Nvidia purchase of Deci.AI plus stake sales in Canva and Bugcrowd, several new investments, team promotions, and a fresh fundraise for its next funds.

Square Peg Capital portfolio Tue 23 Jul 2024 Airwallex Amazon Bugcrowd Canva Deci.AI Google Kredivo Nvidia OpenAI Rokt Square Peg Capital Jethro Cohen Kimchi Roy Leila Lee Matt Linklater Mick Viney

Also Square Peg Capital portfolio·Forbes Australia

Funding announcement

Meet Square Peg's New Partner, James Tynan

Square Peg announces James Tynan as its newest partner, with reflections from Vow's CEO and Square Peg's investment team on his approach, plus his board roles at Partly and Neara and sector outlook.

Square Peg Capital portfolio Mon 17 Apr 2023 Aidoc Amber Electric Khan Academy Neara Partly Square Peg Capital Vow Zero Co Casey Flint George Peppou James Tynan Jethro Cohen

19 deals

2021 wrapped: a record-breaking year for fundraising and growth

Square Peg Capital's year-in-review recaps its 2021 portfolio: raises it led or joined, SPAC listing decisions, Vend's acquisition, new investment-team hires, and its newsletter and podcast output.

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