Company

Kogan.com

Disclosed deals

Every published round Kogan.com took part in, and every parcel of existing shares it bought off another holder. Deals we hold but haven't published yet are not counted.

Company	Stage	Announced	Amount	Role	Alongside	Sources
No published deals recorded yet.

Portfolio

Companies Kogan.com has backed in a published round, and companies whose existing shares it bought off another holder.

Company	What it does	First invested	Rounds	Led
No portfolio companies recorded yet.

Funds

Fund closes reported for Kogan.com, as distinct from the investments it has made.

Fund	Announced	Committed	Target	Close	Sources
No fund closes recorded for Kogan.com yet.

Portfolio companies acquired

Companies Kogan.com has backed that another company then bought. An exit for the holding, not a deal Kogan.com did.

Company	Bought by	Kind	Announced	Price
No portfolio company of Kogan.com is recorded as having been acquired.

What Kogan.com bought

Companies Kogan.com acquired or merged with, per published coverage. Buying a company is not investing in one: nothing here counts in the deals column.

Company	Kind	Announced	Price	Sources
Brosa	Acquisition	2023	$1.5m	Startup Daily (Tue 21 Jan 2025), Startup Daily (Fri 30 Jun 2023), Startup Daily (Tue 24 Jan 2023), Startup Daily (Fri 23 Dec 2022), Startup Daily (Thu 22 Dec 2022), SmartCompany

People

Name	Role	Sources
David Shafer	COO and CFO	Startup Daily (Thu 22 Dec 2022), Startup Daily (Wed 19 Aug 2020)
Greg Ridder	Chairman	Startup Daily
James Spenceley	Independent Non-Executive Director	Startup Daily
Janine Allis	Independent Non-Executive Director	Startup Daily
Joanne Smith	Deputy CFO (former)	Startup Daily
Ruslan Kogan	CEO · Founder	Startup Daily (Tue 21 Jan 2025), Startup Daily (Thu 22 Dec 2022), Startup Daily (Fri 11 Mar 2022), Square Peg Capital, Australian FinTech, Startup Daily (Wed 19 Aug 2020)

Coverage

Stories naming Kogan.com. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.

Unnamed stage $30m

The one that got away: After paying $230 million for Catch, Wesfarmers is shutting it down

Wesfarmers is closing Catch, the online retailer it bought for $230 million in 2019, citing local ecommerce competition; the story also recalls Catch's venture backers and Little Birdie's $30m stake, pause and rescue.

Also Startup Daily

4 deals

Indifferent: AirTree & CBA-backed proptech handed to administrators after raise attempts fail

Property management startup Different has gone into administration with KPMG after failing to raise new capital, despite backing from AirTree and CBA's venture arm; the piece also recalls the failures of Milkrun and Brosa.

Also Startup Daily·Startup Daily·SmartCompany

Exit / M&A

Veteran tech director Cass O’Connor to chair Airtasker as investor James Spenceley steps down to focus on humanitarian work

Airtasker names Cass O’Connor as its next chair while James Spenceley departs the board after eight years to devote himself to Ukrainian relief efforts.

Startup Daily Fri 2 Jun 2023 Airtasker Aus Ukraine Aid :Different Kogan.com NextEd North Sydney Council Oneflare OzeMail Prime Media Group Swoop Tribe Vocus Cass O'Connor Cass O’Connor James Spenceley Jonathan Lui Tim Fung

Key hire

LaunchVic's hunt for the next wave of tech unicorns is on again

LaunchVic reopens expressions of interest for its 30×30 program aiming to create 30 Victorian unicorns by 2030, recalling last year's nine participants, while July appoints Joanne Smith as its first chief financial officer.

Startup Daily Mon 30 Jan 2023 July Mr Yum Seer Medical Atlassian Canva Carsales CultureAmp Global Victoria Judo Kogan.com LaunchVic Little Birdie Joanne Smith Zhoe Low

Exit / M&A

The administrators of The Daily Edited found a buyer in veteran retailer Bernie Brookes

Administrators KordaMentha sold monogrammed fashion label The Daily Edited to Bernie Brookes' BJM, price undisclosed, while Kogan.com separately bought collapsed furniture retailer Brosa for $1.5 million.

Startup Daily Fri 23 Dec 2022 BJM Brosa Colette by Colette Hayman Kogan.com KordaMentha Myer Oroton The Daily Edited Alyce Tran Anthony Coelho Bernie Brookes Kate Conneely Marianne Jones Rahul Goyal Tania Liu

2 deals

Kogan snaps up failed furniture retailer Brosa for $1.5 million

Kogan.com has bought collapsed online furniture seller Brosa out of administration for $1.5 million, promising to fulfil customer orders, while the piece recalls Brosa's earlier venture raises and Kogan's past distressed-brand purchases.

Startup Daily Thu 22 Dec 2022 Brosa Dick Smith Kogan.com KordaMentha Matt Blatt AirTree Ventures Bailador Technology Investments BMY Group David Shafer Ivan Lim Richard Li Richard Tucker Ruslan Kogan

2 deals

Tiger Global backs building marketplace ArchiPro's $32 million Series A

Building products marketplace ArchiPro has landed a Tiger Global-led Series A to fund hiring and features across Australia and New Zealand, having previously taken $4.7 million from backers Ruslan Kogan and Hezi Leibovich.

Startup Daily Fri 11 Mar 2022 ArchiPro Catch.com.au Kogan.com Icehouse Ventures Tiger Global Hezi Leibovich Ruslan Kogan Brittany Gribben Griffin Schroeder Milot Zeqiri

19 deals

2021 wrapped: a record-breaking year for fundraising and growth

Square Peg Capital's year-in-review recaps its 2021 portfolio: raises it led or joined, SPAC listing decisions, Vend's acquisition, new investment-team hires, and its newsletter and podcast output.

Seed $800k

Flux closes oversubscribed seed round as it scales up its mission to improve financial literacy

Australian fintech Flux raised an oversubscribed A$800,000 seed round led by Ruslan Kogan and the Leibovich brothers, funding growth of its financial literacy app and the launch of its B2B product Flux At Work.

Australian FinTech Mon 18 Oct 2021 Flux Kogan.com The Catch Group Gabby Leibovich Hezi Leibovich Ruslan Kogan Brett Joffe Gustavo Hoirisch Justin Joffe

Also Cut Through Venture