Startup · $30m raised
Melbourne, VIC
Every investor coverage indicates participated in a round Little Birdie raised.
The transaction that ended Little Birdie's run as a startup, per published coverage. It closes the funding history too, where it is the ladder's last rung.
| Bought by | Kind | Announced | Price | Sources |
|---|---|---|---|---|
| Cashrewards | Acquisition | 2025 | - | Startup Daily (Mon 4 May 2026), Startup Daily (Thu 13 Nov 2025), Startup Daily (Mon 8 Sep 2025), SmartCompany (Mon 8 Sep 2025), Startup Daily (Tue 21 Jan 2025), SmartCompany (Tue 6 Aug 2024) |
Companies Little Birdie acquired or merged with, per published coverage. Buying a company is not investing in one: nothing here counts in the deals column.
Stories naming Little Birdie. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
Linktree has bought Melbourne rival Fingertip and will shut it down in 2026, with its cofounders joining; the piece also recaps Linktree's earlier acquisitions and the Leibovich brothers' failed ventures.
Also Dealroom·Forbes Australia
Cashrewards, a shopping rebates platform once bought by ANZ's venture arm, is shutting down and returning member balances. It had earlier acquired Little Birdie, previously backed with $30 million by Commonwealth Bank.
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Wesfarmers is closing Catch, the online retailer it bought for $230 million in 2019, citing local ecommerce competition; the story also recalls Catch's venture backers and Little Birdie's $30m stake, pause and rescue.
Also Startup Daily
Cashrewards has bought Little Birdie, the deals startup backed by Commonwealth Bank that went quiet in May; the piece also recalls Cashrewards' 2017 Smart50 nod, 2020 ASX float, and later takeover by 1835i Ventures.
Also Startup Daily·SmartCompany·Startup Daily·Startup Daily·Startup Daily
Little Birdie, a Melbourne shopping-deals marketplace from the Leibovich brothers and Jon Beros, has closed three years after a $30 million backing by Commonwealth Bank.
E-commerce firm Little Birdie has released a browser extension alerting shoppers to better prices, aiming to help small retailers compete; the Australian company launched in 2021 backed by a $30m Commonwealth Bank investment.
LaunchVic reopens expressions of interest for its 30×30 program aiming to create 30 Victorian unicorns by 2030, recalling last year's nine participants, while July appoints Joanne Smith as its first chief financial officer.
Victorian luggage retailer July has hired Joanne Smith away from Little Birdie as its first chief financial officer, after its leadership team completed LaunchVic's 30×30 scaleup program.
Weekly roundup covering CBA's strategic stakes in Little Birdie and Amber, several Australian funding rounds, Zip's BNPL acquisitions, Tritium's planned NASDAQ listing, Amazon's MGM purchase and other global tech news.
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E-commerce startup Little Birdie raised $30 million pre-launch from Commonwealth Bank, which took a 23% stake at a $130 million valuation. The article also recalls Catch.com.au's earlier $230 million sale to Wesfarmers.
Melbourne e-commerce startup Little Birdie raised 30 million Australian dollars in prelaunch funding from Commonwealth Bank ahead of its June launch, valuing it at 130 million Australian dollars, with CBA integrating its shopping content into its banking app.
Weekly roundup reporting Salesforce's Slack acquisition, several ASX listings, multiple Australian startup raises, OneVentures' fund tranche close, and international deals including Facebook buying Kustomer.
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