Company

Observant

Melbourne, VIC

Investor	Rounds	Invested
No investors recorded yet. Know one?

Who bought Observant

The transaction that ended Observant's run as a startup, per published coverage. It closes the funding history too, where it is the ladder's last rung.

Bought by	Kind	Announced	Price	Sources
Jain	Acquisition	undated (recalled in later coverage)	-	Tenacious Ventures (Wed 31 Oct 2018), Tenacious Ventures (Fri 22 Dec 2017)
Jain Irrigation	Acquisition	2017 (recalled in later coverage)	-	SmartCompany, Virescent Ventures portfolio, evokeag.com, AgFunderNews (Thu 2 Jul 2020), AgFunderNews (Thu 21 Nov 2019), Tenacious Ventures

What Observant bought

Companies Observant acquired or merged with, per published coverage. Buying a company is not investing in one: nothing here counts in the deals column.

Company	Kind	Announced	Price	Sources
Observant is not recorded as having acquired anything.

People

Name	Role	Sources
Matthew Pryor	Founder	globalventuring.com, @AuManufacturing, globalaginvesting.com, Dynamic Business, SmartCompany, Virescent Ventures portfolio, evokeag.com, AgFunderNews (Thu 2 Jul 2020), AgFunderNews (Thu 21 Nov 2019)

Coverage

Stories naming Observant. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.

2 deals

Tenacious Ventures closes first agrifood tech fund, oversubscribed at $35m

Tenacious Ventures closed its debut agrifood tech fund oversubscribed at A$35 million, after a March 2020 first close of just over $20 million backed by the CEFC's Clean Energy Innovation Fund and Grok Ventures.

Also Startup Daily·AgFunderNews·SmartCompany·SmartCompany·Startup Daily·Startup Daily·AgFunderNews·evokeag.com·farmingahead.com.au·Dynamic Business·agriinvestor.com·@AuManufacturing·AgFunderNews·globalaginvesting.com·@AuManufacturing·globalventuring.com

3 deals

Australia joins agrifoodtech VC party with Tenacious Ventures’ $16m raise

Interview with Tenacious Ventures co-founder Sarah Nolet on the firm's $16 million close toward a $30 million agri-foodtech fund backed by CEFC and Grok Ventures, alongside recent Australian agtech deals.

AgFunderNews Thu 21 Nov 2019 AgriWebb FluroSat Tenacious Ventures AgriDigital Jain Irrigation Observant SouthStart Clean Energy Finance Corporation Grok Ventures Matthew Pryor Mike Cannon-Brookes Sarah Nolet

Also AgFunderNews·Startup Daily·SmartCompany·SmartCompany·SmartCompany·SmartCompany·Startup Daily·AgFunderNews

Unnamed stage $1m

2017: the year agtech hit the mainstream

A year-end reflection on Australian agtech's 2017 rise, covering FluroSat's investment round, several startups' funding totals, SproutX's first accelerator cohort, Observant's acquisition, and the author's hopes for 2018.

Also Tenacious Ventures portfolio·Cotton Research and Development Corporation·SmartCompany·AgFunderNews

2 deals

Global AgTech and Opportunities for Australia

A review of global agtech investment trends and Australia's growing ecosystem, recalling 2016 sector figures plus recent local milestones: an accelerator and venture fund launch, an acquisition, and a large raise.

Tenacious Ventures portfolio Mon 19 Jun 2017 SproutX The Yield Cotton Research and Development Corporation Jain Irrigation Observant Rabobank AgFunder Bosch KPMG

Also Virescent Ventures·AgFunderNews·SmartCompany·AgFunderNews·evokeag.com·AgFunderNews

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