Startup · $268.6m raised

Octopus Deploy

Brisbane, QLD

Investors

Every investor coverage indicates participated in a round Octopus Deploy raised.

Investor	Rounds	Invested
Insight Partners	Unnamed stage · Unnamed stage	$268,000,000

Disclosed deals

Every published round Octopus Deploy took part in, and every parcel of existing shares it bought off another holder. Deals we hold but haven't published yet are not counted.

Company	Stage	Announced	Amount	Role	Alongside	Sources
No published deals recorded yet.

Portfolio

Companies Octopus Deploy has backed in a published round, and companies whose existing shares it bought off another holder.

Company	What it does	First invested	Rounds	Led
No portfolio companies recorded yet.

Funds

Fund closes reported for Octopus Deploy, as distinct from the investments it has made.

Fund	Announced	Committed	Target	Close	Sources
No fund closes recorded for Octopus Deploy yet.

Portfolio companies acquired

Companies Octopus Deploy has backed that another company then bought. An exit for the holding, not a deal Octopus Deploy did.

Company	Bought by	Kind	Announced	Price
No portfolio company of Octopus Deploy is recorded as having been acquired.

What Octopus Deploy bought

Companies Octopus Deploy acquired or merged with, per published coverage. Buying a company is not investing in one: nothing here counts in the deals column.

Company	Kind	Announced	Price	Sources
Codefresh	Acquisition	2024	$43m	Startup Daily (Fri 10 Oct 2025), SmartCompany, Startup Daily (Wed 8 Oct 2025), Startup Daily (Tue 27 Feb 2024)

People

Name	Role	Sources
Paul Stovell	CEO · Founder	Startup Daily (Fri 10 Oct 2025), SmartCompany (Fri 10 Oct 2025), Startup Daily (Wed 8 Oct 2025), Ten13, Startup Daily (Tue 27 Feb 2024), Startup Daily (Mon 26 Apr 2021), Startup Daily (Wed 21 Apr 2021), SmartCompany (Wed 21 Apr 2021), TechCrunch Australia
Sonia Stovell	Chief Financial Officer · Founder	Startup Daily (Mon 26 Apr 2021), Startup Daily (Wed 21 Apr 2021), SmartCompany, TechCrunch Australia

Coverage

Stories naming Octopus Deploy. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.

13 deals

Six ANZ startups that raised $211.1 million this week

Roundup of six Australian and New Zealand funding rounds, headlined by Heidi Health and Octopus Deploy, also covering Nexl, OpenSolar, Lucent and PAM, with past acquisitions of Stella AI, MagicBrief and Codefresh noted.

Also Startup Daily·Startup Daily·Women's Agenda

2 deals

Software veteran Octopus Deploy wraps around another $45 million raise

Brisbane DevOps company Octopus Deploy raised from Insight Partners in 2024, then bought American competitor Codefresh; the piece details valuation, ownership and financial performance since its 2021 raise.

Startup Daily Wed 8 Oct 2025 Octopus Deploy Codefresh Insight Partners Paul Stovell Sonia Stovell

Also SmartCompany·Startup Daily

3 deals

H1 2024 in Review: $100m invested

TEN13's investor letter celebrates passing $100 million deployed, plus fresh backing for iion and Switchboard, team promotions, AutoGrab's overseas growth and NZ-arm sale, and the Mr Yum–Me&U merger.

Also Startup Daily·thetimes.com.au·SmartCompany

2 deals

Queensland quiet software giant Octopus Deploy snaps up US rival for $43 million

Brisbane DevOps software firm Octopus Deploy has bought San Francisco competitor Codefresh, reportedly paying US$28 million; the deal adds revenue and Kubernetes capability while Codefresh's venture backers face a loss.

Startup Daily Tue 27 Feb 2024 Codefresh Octopus Deploy M12 Red Dot Capital Shasta Ventures Insight Partners Paul Stovell

Also Startup Daily·SmartCompany·Startup Daily

6 deals

Kiwi legal tech LawVu tops up its Series A with an extra NZ$20 million

Insight Partners and AirTree have added NZ$20 million to LawVu's Series A, lifting the New Zealand legal software firm's total funding, with Insight's large recent cheques into SafetyCulture and Octopus Deploy also noted.

Startup Daily Mon 11 Apr 2022 Employment Hero LawVu Octopus Deploy SafetyCulture AMP Expedia Linktree NZ Growth Capital Partners PwC Shasta Ventures Telstra AirTree Ventures Insight Partners

43 deals

Ignition Lane's Weekly Wrap: The Great Reengagement, backing Web3, riding the markets & the big local raises

Ignition Lane's weekly tech roundup: AirTree raises $700m across three new funds, dozens of Australian startups announce rounds, a wave of acquisitions including Block completing its Afterpay buy, plus Web3 commentary and US market moves.

Startup Daily Mon 7 Feb 2022 Airtable AirTree Ventures Alta Andreessen Horowitz AskNicely Binary Tech Buildxact CartonCloud Checkbox Clickup CredShare Cropsy Technologies Cyara Dovetail EstimateOne Eucalyptus Explorate Formus Labs Gathered Here Geora HappyCo HealthEngine Hnry iNSPIRETEK Instant Lifelenz Liftango Milkrun Miro Mosh OwnHome RentBetter Saasguru Samphire Neuroscience Send Send Payments TradeSquare VALD Vivi Voly Afterpay Alphabet Amazon Atlassian Block Bookwell Buyk Canva Car Next Door Chefgood Cisco Dell Technologies Deloitte DoorDash EASI eBay Flourish Fresha Fridge No More Future Now Capital GameStop Getir GoPuff Gorillas HungryPanda Ignition Lane Immutable Linktree Main Sequence Ventures Marley Spoon Meta Microsoft NAB Netflix Octopus Deploy Oracle Percept.ai P&G Prota Therapeutics Snap The New York Times Twitter Uber Vodafone Accel Afterwork Blackbird Ventures Bond CBA Commonsense Ventures Ellerston EVP Federal Government Five Elms HAX K1 Investment Left Lane Capital Makers Fund NAB Ventures Parc Capital Corp Potentia Capital Queensland Investment Corporation Regal Funds Management Sequoia Square Peg Capital Tidal Ventures Tiger Global Leigh Jasper Jack Dorsey Mary Meeker Will Davies

Also SmartCompany·Startup Daily·Startup Daily

Seed $13m

The 10 most-read startup stories on SmartCompany in 2021

A year-end recap of SmartCompany's most-read startup stories of 2021, recalling raises by Carted, Octopus Deploy, Who Gives a Crap and Judo Bank, plus a bank acquisition, listings and a liquidation.

SmartCompany Wed 22 Dec 2021 Carted Afterpay Airtasker Atlassian Bendigo and Adelaide Bank Canva Disrupt Sports Judo Octopus Deploy Up Bank Who Gives A Crap Zip Gary Elphick Holly Cardew Larry Diamond

11 deals

The startup funding round: Hospitality tech, Kiwis going global, and Blumenthal's bet on plant-based meat

Roundup of recent raises: a New Zealand legaltech Series A, plant-based meat seed funding with a celebrity chef tie-in, hospitality software capital, and battery materials funding, plus board additions.

Also TechCrunch Venture·SmartCompany·Startup Daily·Startup Daily·Startup Daily·SmartCompany·Startup Daily·Startup Daily·Startup Daily·Startup Daily·SmartCompany·Startup Daily·Startup Daily·TechCrunch Venture·Startup Daily

5 deals

US VC Insight Partners backs Kiwi legal tech in $16m series A

Insight Partners led a NZ$17 million series A into New Zealand legal tech firm LawVu, with AirTree Ventures returning; the article also recalls Insight's recent backing of Employment Hero, SafetyCulture and Octopus Deploy.

Startup Daily Tue 10 Aug 2021 Employment Hero LawVu Octopus Deploy SafetyCulture AMP Expedia Linktree PwC Telstra AirTree Ventures Insight Partners NZ Growth Capital Partners Shasta Ventures Rachel Geller

Also SmartCompany·Startup Daily

Funding announcement

CTV Funding News - 1H 2021 in Review (Startups)

Cut Through Venture's newsletter reviews first-half 2021 Australian and New Zealand startup funding, covering aggregate round statistics, new unicorns, founder age patterns, and the strong funding of recently founded COVID-era companies.

Cut Through Venture Sat 3 Jul 2021 Airwallex Canva Go1 Judo Octopus Deploy Phocas QBiotics SafetyCulture

Unnamed stage $223m

Non-dilutive capital could keep the rewards of Australia's flourishing tech sector at home

An opinion piece arguing Australian startups should adopt non-dilutive funding options, citing a large recent raise by a local software company from a US investor as evidence of offshore appetite for local tech.

SmartCompany Wed 23 Jun 2021 Octopus Deploy Insight Partners

Also TechCrunch Venture·Crunchbase News·SmartCompany·Startup Daily·SmartCompany·Startup Daily·Startup Daily·SmartCompany·SmartCompany·Startup Daily·SmartCompany·SmartCompany·Startup Daily·Startup Daily·Startup Daily·SmartCompany·Startup Daily

3 deals

SafetyCulture raises $99 million at a $2.2 billion valuation, but founder Luke Anear is just getting started

Workplace safety software firm SafetyCulture closed a $99 million round led by Insight Partners, lifting its value to $2.2 billion, with existing backers participating and employees again selling down equity.

SmartCompany Tue 4 May 2021 Octopus Deploy SafetyCulture Blackbird Ventures Index Ventures Insight Partners Tiger Global Luke Anear

7 deals

Ignition Lane's Weekly Wrap: VC investment peaks, cowtech as bro, Big Tech earnings soar

Weekly roundup covering Main Sequence's second-fund close, operating partner hires at Blackbird and AirTree, raises by Sea Forest, Adventus.io, Halter and others, acquisitions by Equiem, Stripe and Toyota, plus Big Tech earnings.

4 deals

US VC Insight Partners invests in $95 million round for SafetyCulture at $2.1 billion valuation

Workplace safety software company SafetyCulture raised US$73 million led by Insight Partners, nearly doubling its value to A$2.1 billion. Insight recently solely backed Octopus Deploy, and SafetyCulture had earlier acquired EdApp.

Startup Daily Mon 3 May 2021 Octopus Deploy SafetyCulture EdApp Blackbird Ventures Index Ventures Insight Partners Tiger Global Anear Teddie Wardi

Also Crunchbase News·SmartCompany·Startup Daily·SmartCompany·SmartCompany·Startup Daily·SmartCompany·SmartCompany·Startup Daily·SmartCompany·Startup Daily

22 deals

Ignition Lane's Weekly Wrap: Tiger is the new Softbank, Accel's 40x, more marketplaces, Zooming into VC

Ignition Lane's weekly column rounds up Australian raises including Octopus Deploy, Neara, Mr Yum and Archistar, ThinkTilt's sale to Atlassian, Latitude's ASX listing, and US moves by Tiger Global, UiPath and Squarespace.

Also Startup Daily

10 deals

The startup funding round: Tech preventing heart failure, the Airbnb of street art, and digital ‘twins’ for infrastructure

A weekly roundup of Australian startup funding: Neara, Archistar, Urban Ethos, ESN Cleer and Book An Artist raise, alongside Mr Yum and Octopus Deploy raises.

Also Startup Daily·Startup Daily·SmartCompany·Startup Daily·SmartCompany

2 deals

After a decade of bootstrapping, Octopus Deploy raises $172.5M from Insight Partners

Deployment automation firm Octopus Deploy takes its first outside capital after ten years bootstrapped, selling a minority stake to Insight Partners. Linked coverage notes Insight's fund close and Buildkite's Series A.

TechCrunch Venture Tue 20 Apr 2021 BuildKite Octopus Deploy Insight Partners OpenView Michael Triplett Paul Stovell Sonia Stovell

Also Crunchbase News·SmartCompany·Startup Daily·SmartCompany·Startup Daily·Startup Daily·SmartCompany·SmartCompany·SmartCompany·Startup Daily·SmartCompany·SmartCompany·Startup Daily·Startup Daily·Startup Daily·SmartCompany·Startup Daily

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Octopus Deploy

Funding history

Investors

Disclosed deals

Portfolio

Funds

Portfolio companies acquired

What Octopus Deploy bought

People

Coverage