Company
Chicago
Every investor coverage indicates participated in a round Ritual Zero Proof raised.
The transaction that ended Ritual Zero Proof's run as a startup, per published coverage. It closes the funding history too, where it is the ladder's last rung.
| Bought by | Kind | Announced | Price | Sources |
|---|---|---|---|---|
| Diageo | Acquisition | 25 Sep 2024 | - | globalventuring.com, diageo.com |
Companies Ritual Zero Proof acquired or merged with, per published coverage. Buying a company is not investing in one: nothing here counts in the deals column.
Stories naming Ritual Zero Proof. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
Analysis of Diageo's March 2025 withdrawal from accelerator Distill Ventures, where it was sole limited partner, citing strategy changes under new leadership, plus portfolio company Westward Whiskey's bankruptcy.
Diageo has bought non-alcoholic spirits maker Ritual Zero Proof, its earlier portfolio investment, for an undisclosed sum. Co-founder David Crooch becomes general manager of Diageo's non-alcohol unit.
Also globalventuring.com