Company
Every investor coverage indicates participated in a round Swisse raised.
Companies Swisse acquired or merged with, per published coverage. Buying a company is not investing in one: nothing here counts in the deals column.
| Name | Role | Sources |
|---|---|---|
| Chris Hemsworth | Ambassador | BW Equities |
| Ed Ring | Marketer (former) | Startup Daily (Tue 24 Mar 2026), Startup Daily (Mon 11 Aug 2025), SmartCompany (Fri 26 Jul 2024), Startup Daily (Tue 23 Jul 2024), SmartCompany (Tue 23 Jul 2024), Square Peg Capital (Tue 23 Jul 2024), Square Peg Capital (Tue 23 Jul 2024) |
| George Livery | Director of Strategy (former) | BW Equities (Tue 14 Dec 2021), BW Equities (Mon 22 Nov 2021), BW Equities (Wed 20 Oct 2021) |
| Nicole Kidman | Ambassador | BW Equities |
| Oliver Baker | North American General Manager (former) | BW Equities (Tue 14 Dec 2021), BW Equities (Mon 22 Nov 2021), BW Equities (Wed 20 Oct 2021) |
| Radek Sali | Chief Executive (former) | BW Equities (Tue 14 Dec 2021), BW Equities (Mon 22 Nov 2021), BW Equities (Wed 20 Oct 2021), BW Equities (Mon 8 Feb 2021) |
Stories naming Swisse. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.
Adtech firm Cuttable has banked $5.7 million at a doubled $100 million valuation, adding Airtree, Glitch Capital and an angel to existing backers, and is heading to New York on growing American demand.
Weekly roundup of three Australian raises: adtech firm Cuttable's seed round, Fundabl's equity round and SeenCulture's funding, naming investors, plus new Cuttable co-CEOs and a board appointment.
Square Peg announces its participation in Cuttable's AU$5.5 million seed round. The AI-powered advertising platform was founded by Jack White, Ed Ring and Sam Kroonenburg, and already works with major Australian brands.
Also Square Peg Capital portfolio·SmartCompany·Startup Daily·SmartCompany·SmartCompany·Startup Daily·SmartCompany·Startup Daily·SmartCompany·Startup Daily·LaunchVic
Roundup of eight Australian startups that together raised $75.6 million across two weeks, spanning health, batteries, EV fleets, edtech and equity crowdfunding campaigns.
Also The Mandarin·SmartCompany·Techboard·Startup Daily·Startup Daily·SmartCompany·SmartCompany·Startup Daily·Forbes Australia
Melbourne sales-training video startup frntlne has raised a $4.6 million seed round led by RealVC, with Investible, Hoperidge Capital and Rod Jones taking part; brand clients include Coles and L'Oreal.
Also SmartCompany·SmartCompany
Alberts marks International Women's Day by profiling Natassia Nicolao, founder of a waterless beauty label, covering her science background, dissolvable products, retail stockists and women-led team.
Australian microbiome-focused haircare brand Straand has secured a $2 million pre-seed investment from Unilever Ventures to fund expansion into the US, UK, Europe and China, with advisory support from Lempriere Wells.
Hydration Pharmaceuticals, which sells Hydralyte in North America, listed on the ASX, raising $17 million at 29 cents and closing 22.4% higher. Former Swisse executives hold key roles and large stakes.
Hydralyte's North American arm, run by former Swisse executives, has begun an institutional roadshow for a $17 million ASX listing planned for December, with BW Equities handling the raising.
Also BW Equities
Hydralyte has appointed BW Equities for a $5.15 million convertible note raise ahead of a planned ASX float, with board members Radek Sali and Adam Gregory having backed it through Light Warrior in 2017.