Company

Vop

Investor	Rounds	Invested
No investors recorded yet. Know one?

What Vop bought

Companies Vop acquired or merged with, per published coverage. Buying a company is not investing in one: nothing here counts in the deals column.

Company	Kind	Announced	Price	Sources
Vop is not recorded as having acquired anything.

People

Name	Role	Sources
Holly Cardew	Founder	Startup Daily, Women's Agenda, SmartCompany (Wed 5 May 2021), Blackbird Ventures portfolio, SmartCompany (Fri 18 Dec 2020)
Mike Angell	Founder	Startup Daily, Women's Agenda, SmartCompany, Blackbird Ventures portfolio

Coverage

Stories naming Vop. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.

Seed $13m

E-commerce startup Carted to close four years after $13 million raise

Carted, the wishlist and commerce API startup, is shutting down on 22 October 2025. Its 2021 seed round raised $13m with Blackbird leading, alongside Grok Ventures and Tidal Ventures.

SmartCompany Wed 15 Oct 2025 Carted Instagram Linktree Shopify TikTok Vop Blackbird Ventures Grok Ventures Tidal Ventures Holly Cardew Mike Angell Wendell Keunemann

Also Startup Daily

Seed US$10m

Investment Notes: Carted

Blackbird's investment note announces it led Carted's ten million US dollar seed round, profiling founders Holly Cardew and Mike Angell and their universal commerce API enabling direct checkout across online content.

Blackbird Ventures portfolio Tue 4 May 2021 Carted Culture Kings Pixc Vop Blackbird Ventures Holly Cardew Michael Tolo Mike Angell

Also SmartCompany·Women's Agenda·Startup Daily·Startup Daily·SmartCompany·SmartCompany·Startup Daily

8 deals

From AI sewer tech to lab-grown meat: SmartCompany's 10 startups to watch in 2021

A roundup profiling ten Australian startups expected to grow in 2021, reporting raises by VAPAR, HealthMatch, Ovira, Heaps Normal, Vop and Outland Denim, plus grants, accelerator alumni and founders' plans.

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Vop