Watchful: Ledger

Stories naming Watchful. Where several outlets covered the same round, they are bundled under whichever ran the fullest account.

Investor	Rounds	Invested
No investors recorded yet. Know one?

Company	Kind	Announced	Price	Sources
Watchful is not recorded as having acquired anything.

Name	Role	Sources
Josh Parsons	Founder	This Week in Australian Startups, Startup Daily

Unnamed stage $120k

Customer data startup Paperbark signs Unilever brands to tackle ecommerce sales gaps

Paperbark, a Sydney startup helping ecommerce retailers recover lost revenue, was founded by Bryce Antoine and Eli Simic, took $120,000 from Josh Parsons, and has signed Onnit and Olly, two Unilever-owned brands.

Startup Daily Tue 29 Sep 2026 Paperbark Blackbird Ventures Cashrewards Instant Olly Onnit Unilever VGW Watchful Josh Parsons Bryce Antoine Jennifer Peters Kellie Bailey

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🇦🇺 This Week in Australian Startups #180, 4th October 2026

Customer data startup Paperbark signs Unilever brands to tackle ecommerce sales gaps